Unlike Google's built-in ad-blocker which only filters out ads it deems "bad" and Mozilla's ad-blocker which works only when browsing in private mode, Microsoft's adblocker could mean trouble for websites dependent on advertising revenue.īut the challenge for Microsoft remains to get more people to adopt Edge as it has only 5 million downloads on the Google Play Store since its launch in November last year.In the most basic sense, ad blockers work by checking all of the content that appears in your web browser against a giant list of URLs known to host advertising, then simply not running the code required to display the advertising in your browser window. What this means is that you will likely see no adverts pop up once the feature goes live. The feature may not show up immediately but a broader roll-out in the form of an update is expected to arrive soon.Įnabling the adblocker does not require an installation and is as simple as turning on a toggle in the browser settings, similar to Opera's adblocker on its browser for Android.Īs per a report by The Verge, Microsoft has partnered with Adblock Plus to power its native adblocker, which is a much more aggressive move than say Google's native ad-blocker which filters very few ads in comparison. ![]() Image: MicrosoftĪccording to a report by TheNextWeb, Microsoft had earlier begun rolling the adblocker to users on the beta version of Edge for Android and has now confirmed that it would be added to the stable version as well. ![]() The adblocker has been added to the Edge browser for both smartphones and tablets.
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